KRBOBO
项目名丨PROJECT
宠物品牌KRBOBO的VI及IP策略设计
VI and IP strategy design for pet brand KRBOBO
项目介绍丨PROJECT BRIEF
KRBOBO是一家总部位于美国加州的初创宠物用品公司，专注于智能宠物穿戴用品。我们致力于为宠物和宠物主人提供更安全、更智能的生活体验。我参与了品牌的VI设计和智能宠物狗穿戴胸背的包装设计，以及手机APP的UI/UX设计工作。我们的目标是通过创新设计和高品质产品，为宠物市场带来更多便利和乐趣。
KRBOBO is a startup pet supplies company based in California, USA, specializing in smart pet wearable products. We are dedicated to providing pets and pet owners with safer and smarter living experiences. I have been involved in the brand's VI design and packaging design for smart dog harnesses, as well as UI/UX design for the mobile app. Our goal is to bring more convenience and joy to the pet market through innovative design and high-quality products.
品牌口号丨SLOGAN
智能穿戴拉近人宠距离。
Smart wearables bring pets and owners closer.
品牌定位丨Brand Positioning
品牌定位旨在吸引20-30岁左右的年轻消费者，强调符合他们的审美标准和独特设计感。该品牌的产品和服务注重创意和时尚，以满足年轻人对独特性和个性化的渴望。定位价位在中高端市场，提供高品质的产品和卓越的购物体验，确保年轻购买者感到物有所值。通过精致的设计、时尚的元素和高品质的材料，该品牌成功地吸引了年轻人，成为他们生活方式的一部分，同时满足他们对品质和独特性的需求。
The brand positioning is aimed at attracting consumers in their early twenties to thirties by emphasizing aesthetics that resonate with their tastes and a strong sense of design. The brand's products and services prioritize creativity and fashion to meet the younger generation's desire for uniqueness and personalization. Positioned in the mid to high-end market, it offers high-quality products and an exceptional shopping experience, ensuring that young buyers feel they are getting value for their money. Through exquisite design, stylish elements, and premium materials, the brand successfully captures the interest of the younger demographic, becoming a part of their lifestyle while meeting their demands for quality and uniqueness.
高价位 $$$
大众化基础款
Basic
KRBOBO
RUFFWEAR
Wild One
Sassy Wolf
Zee.Dog
设计感时尚款
Designed
低价位 $
品牌关键词丨Brand Keywords
Smart
Stylish
Empathy
用户需求丨User Needs
为了满足年轻人对宠物产品的需求，品牌需要注重创新，关注年轻人的审美和潮流趋势。这意味着宠物用品品牌应该打破传统观念，设计出符合现代潮流的宠物用品，包括时尚、环保和智能化的产品。此外，品牌还应该积极利用社交媒体和数字营销，与年轻消费者建立紧密联系，了解他们的需求和偏好，以提供更好的产品和服务。
As the role of pets in people's lives continues to grow, pet products should be innovative and aligned with the contemporary trends, including fashion, sustainability, and smart technology. Pet brands should break traditional notions and design products that fit modern trends. Moreover, brands should actively use social media and digital marketing to establish a strong connection with young consumers, understanding their needs and preferences to provide better products and services.
随着宠物在年轻人生活中的地位不断上升，宠物用品品牌应该紧跟潮流，满足年轻人的需求，创造出符合他们审美的创新产品，以赢得他们的喜爱和忠诚。
As pets become more integral to the lives of young people, pet product brands should keep up with the trends and meet the needs of the younger generation, creating innovative products that align with their aesthetics to win their affection and loyalty.
Logo升级方案丨LOGO Upgrade
升级Logo的思路方案是从原有Logo中去除多余的、显而易见的宠物元素，将其调整为更具现代感、科技感和潮流感的形象。这个新Logo的设计采用了分离的方式，分为IP形象和文字两个部分。IP形象部分代表品牌的独特标志，具有吸引力和识别度。它应该以现代和科技感为特点，与目标受众产生共鸣。文字部分用来清晰地表达品牌名称，选择一种具有设计感的字体，以增强品牌形象。这个升级将帮助品牌更好地适应现代市场，吸引年轻消费者，并更好地传达其价值和形象。
The strategy for upgrading the logo involves removing unnecessary and obvious pet-related elements from the original logo and reshaping it to exude modernity, technology, and trendiness. The new logo is designed with a separation approach, divided into two parts: the IP image and the text. The IP image represents the brand's unique symbol, with an emphasis on attractiveness and recognizability. It should carry modern and technological elements to resonate with the target audience. The text portion is used to clearly convey the brand name, employing a design-oriented font to enhance the brand's image. This upgrade will assist the brand in better adapting to the modern market, attracting younger consumers, and effectively communicating its values and image.
Old Version
New Version
品牌VI升级丨Brand VI Upgrade
01 打造品牌差异化优势 Establishing Brand Differentiation Advantage
VI视觉形象设计作为品牌独特性的重要体现，将在未来更加注重创造与众不同的品牌标识、包装和宣传材料。通过运用非传统的宇体、独特的图案和鲜艳的颜色，宠物品牌将能够在市场中脱颖而出，吸引更多消费者的关注。
Visual Identity (VI) design, as a significant manifestation of brand uniqueness, will increasingly focus on creating distinctive brand symbols, packaging, and promotional materials in the future. By utilizing non-traditional typography, unique patterns, and vibrant colors, pet brands will be able to stand out in the market, capturing more consumer attention.
03 可持续性：环保理念融入品牌形象 Sustainability: Incorporating Environmental Consciousness into Brand Identity
环境保护和可持续发展已成为全球关注的热点话题，宠物品牌的VI设计也将顺应这一趋势。在2024年，宠物品牌将更加注重选择可回收材料、采用生物降解的包装材料等。这些举措不仅有助于提高品牌的环保形象，还将吸引更多关注可持续消费的消费者。通过将环保理念融入品牌形象，宠物品牌能够更好地与消费者建立情感连接，提升品牌价值。
Environmental protection and sustainable development have become global hot topics, and pet brands' visual identity (VI) designs are following this trend. In 2024, pet brands will place greater emphasis on selecting recyclable materials and adopting biodegradable packaging materials. These initiatives not only contribute to enhancing the brand's eco-friendly image but also attract more environmentally conscious consumers. By integrating environmental consciousness into the brand identity, pet brands can establish a stronger emotional connection with consumers and elevate their brand value.
03 情感连接：传递品牌价值与消费者共鸣 Emotional Connection: Conveying Brand Values and Resonance with Consumers
宠物用品不仅仅是一种工具，它还代表着一种生活方式和文化。因此，2024年宠物品牌的VI视觉形象设计将更加注重与目标受众建立情感连接。通过运用温暖、亲切的色彩搭配传递出舒适、友好的感情，或者采用活力的设计元素來传递潮流、活力的情感，宠物品牌将更好地吸引消费者并建立忠诚度。这种情感连接将有助于消费者与品牌形成共鸣，进一步增强品牌价值。
Pet products are not just tools; they represent a lifestyle and culture. Therefore, in 2024, the VI visual identity design of pet brands will place a stronger emphasis on establishing an emotional connection with the target audience. By using warm and welcoming color combinations to convey comfort and friendliness, or by incorporating vibrant design elements to convey trendy and dynamic emotions, pet brands will better attract consumers and build loyalty. This emotional connection will help consumers resonate with the brand, further enhancing brand value.
IP形象草图及动作构思丨Brand IP Design
BOBO的形象设计源于我与品牌主理人的深度商讨，旨在打造一个不拘泥于性别与年龄的形象。BOBO的代表着年轻人的反叛和自由，这个形象的塑造旨在突显青年群体独特的特质。其未来主题的设定更是赋予了BOBO更为迷人的外貌。
BOBO的无性别特质使其能够超越传统的性别刻板印象，从而更好地迎合广大年轻人的审美需求。其年轻人的反叛自由形象则展现了新一代对传统观念的颠覆和对自由生活态度的追求。未来的元素进一步增添了神秘感和科技感，使BOBO在外貌和内涵上都充满了吸引力。这个设计旨在让BOBO成为年轻人心中的代表，彰显他们对自由、创新和未来的向往。
The design of BOBO's character emerged from in-depth discussions between myself and the brand's principal. It aims to create a gender-neutral and ageless image. BOBO embodies the rebellious and free-spirited qualities of the youth, transcending conventional gender norms and catering to the diverse aesthetic preferences of young individuals. The futuristic theme adds an extra layer of charm to BOBO's appearance.
BOBO's gender-neutral nature allows it to break free from traditional gender stereotypes, aligning more closely with the aesthetic preferences of a broad spectrum of young people. The rebellious and free-spirited image represents the younger generation's subversion of traditional norms and their pursuit of a liberated lifestyle. The futuristic elements further enhance the mystique and technological appeal, making BOBO irresistibly attractive both visually and conceptually. This design aims to position BOBO as a symbol in the hearts of the youth, highlighting their aspirations for freedom, innovation, and the future.
IP关键字
Adaptability
Free-spirited
Innovation
正比例示意图
Q版比例示意图
产品海报 设计丨Brand Poster Design
产品包装设计丨Brand Package design
包装设计选择使用湿压纸塑作为产品包装具有诸多优点。首先，湿压纸塑环保可降解，减少塑料污染和资源消耗。其次，具备良好的保护性能，有效保护产品不受损坏。此举还体现了品牌的环保意识，帮助树立了企业社会责任形象并获得了消费者的认可和支持。
Choosing wet-pressed paper-plastic composite as the packaging material offers numerous advantages. Firstly, it's environmentally friendly and biodegradable, reducing plastic pollution and resource consumption. Secondly, it provides excellent protection, ensuring products remain undamaged. Moreover, this decision showcases the brand's environmental consciousness, helping to establish a strong corporate social responsibility image and gaining recognition and support from consumers.
产品APP设计丨Brand APP Design
Product Page UI Design
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User Experience (UX) Priority: Focus on user-centric design for an intuitive and enjoyable experience. Ensure clear layout, easy access to functions, and consider user needs throughout.
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Visual Hierarchy: Use appropriate visual cues to guide attention, highlight key content, and distinguish functional areas. Employ elements like color, size, and spacing for hierarchy.
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Brand Consistency: Maintain consistency with brand image in UI design, including colors, logos, and language style, to enhance brand recognition and user trust.
Sharing Page Design
The sharing page includes content for users to share, showcasing the seamless integration of KRBOBO products into everyday use. It features descriptive text, images, and videos highlighting the product's functionalities, advantages, and user experiences. This content effectively demonstrates how KRBOBO products enhance users' daily lives.
Our app allows you to add cool designs to your dog's harness!
You can draw patterns on your dog's harness electronic screens through the APP, customize font designs, and freely download designs created by others in the community.
Mobile monitoring feature
You can monitor your pet's status through your mobile APP, and even display this information on the harnenss display screen they wear!
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